Fix the marketing operations that's quietly slowing pipeline.
Xadentra is a specialist B2B marketing automation agency. We work directly inside your Adobe Marketo Engageand Salesforce setup — fixing broken sync, messy lifecycle stages, unreliable lead routing, slow campaign launches, and reporting that no one trusts.
- Broken Marketo / Salesforce sync, hardened
- Lifecycle stages and routing the team can rely on
- Campaign launches with a real QA process
- Reporting that ties activity back to pipeline
+ Salesforce
and run
Built deep on Adobe Marketo Engage and Salesforce.
Two platforms we know end-to-end — implementation, integration, day-to-day operations, and the messy edges where Adobe Marketo Engage and Salesforce actually meet.
Adobe Marketo Engage
- Programs & lifecycle
- New Email Designer
- MCP Server enablement
Salesforce
- Lead routing & MQL workflows
- Campaign sync & attribution
- Flow / Apex governance
Brand marks belong to Adobe Inc. and Salesforce, Inc. Xadentra is an independent agency — not affiliated with or endorsed by either company.
Most pipeline gaps aren't a creative problem. They're an operations problem.
These are the patterns we see again and again inside B2B SaaS and enterprise marketing teams. Pick the one that sounds like your current setup — that's where we start.
Adobe Marketo Engage is doing more work than it's set up for.
Instance audit, program structure, scoring, and lifecycle work — done by senior Marketo operators, not a junior pool.
Marketo and Salesforce don't agree on lead status.
Sync hardening, field mapping, lifecycle stages, lead routing, and SLA tracking that marketing and sales can both trust.
Campaigns are taking too long to launch.
Intake → build → QA → launch as one repeatable process. Templates, governance, and QA checks so launches stop slipping.
The MOPs team is buried and execution is slipping.
Senior, embedded marketing operations capacity for week-to-week execution, QA, troubleshooting, and platform upkeep.
The stack is connected but nothing is really aligned.
Field standardization, UTM and source taxonomy, consent capture, dedupe, and platform alignment so the data downstream is usable.
Reports don't tie back to pipeline.
Source field architecture, GA4 events, program-to-campaign reporting, and dashboards an executive team will actually open.
The eight problems we hear about every week.
If two or three of these describe your current setup, it's worth a 30-minute call. We'll tell you the lowest-effort fix — even if it isn't us.
- 01Marketo and Salesforce don't agree on lead statusSync errors, picklist drift, and field mismatches quietly break reporting.
- 02Lifecycle stages are unclear or inconsistentDefinitions live in three heads. Conversion rates lose meaning.
- 03Lead routing is unreliableMQLs land on the wrong owner, or wait too long for a touch.
- 04Campaigns take too long to launchIntake is informal, QA is whoever has time, launches slip on Friday.
- 05QA is inconsistent across buildsEach marketer QAs differently. The defects show up in production.
- 06Reporting doesn't reflect campaign realityUTM hygiene is loose, source fields are noisy, dashboards disagree.
- 07MOPs team is stretched thinStrategy work gets pushed because tickets and ad-hoc requests win the day.
- 08Senior hands-on support is missingVendors hand-off to juniors. The team needs an operator, not a slide deck.
A practical engagement model, not a deck-heavy consulting motion.
Five phases, repeated as your stack and team evolve. We write things down, we ship in shadow mode where it makes sense, and we leave behind work your in-house team can inherit.
Audit
We open your Marketo and Salesforce setup, review the campaign and lifecycle process, and surface where pipeline is leaking. Written assessment, not a slideshow.
Design
We define lifecycle stages, routing logic, sync rules, and the campaign templates the team will actually use — with sign-off from marketing and sales.
Build
Programs, smart campaigns, forms, landing pages, scoring, and Salesforce flows — built, named, and documented so they can be inherited.
Launch
QA, shadow mode where it makes sense, and a clean cutover. We sweat the boring details so launches stop slipping.
Run
Ongoing execution, QA, troubleshooting, and quarterly health checks. Senior MOPs capacity that doesn't disappear after launch.
Senior practitioners. Hands on the platform. Honest scope.
We're a specialist agency built by senior Marketo and Salesforce operators. You work directly with the people doing the work — not an account manager with a queue behind them.
Adobe Marketo Engage services, Salesforce alignment, campaign operations, and reporting — built end to end.
We work with marketing operations, demand generation, and revenue operations teams on the specific systems that move pipeline — Adobe Marketo Engage, Salesforce CRM, lifecycle and routing, campaign operations, nurture, QA, and reporting and attribution.
Adobe Marketo Engage Services
Instance audit, program structure, scoring, lifecycle, and Marketo MCP enablement.
Marketo campaign operations
Intake, build, QA, launch, and post-launch fixes — done by senior operators.
Marketing automation consulting
Audits, roadmap, governance, and team enablement when in-house knowledge is thin.
Marketo ↔ Salesforce sync
Sync hardening, field mapping, lifecycle stages, lead routing, and SLA tracking.
Campaign operations
Email programs, landing pages, webinars, nurture, and regional rollouts.
Lead lifecycle and routing
Stage definitions, recycle paths, routing rules, and stuck-lead alerts.
Nurture program setup
Branching content paths from awareness through buying-stage.
Reporting and attribution
Source field architecture, GA4 events, program reporting, executive dashboards.
Managed MOPs support
Embedded senior capacity for week-to-week execution, QA, and troubleshooting.
Feedback from the teams we've worked with.
Real feedback from senior marketing operators we've partnered with — VPs of MOPs, RevOps directors, CMOs, and demand-gen leaders. Every role, industry, and operational problem below is authentic.
They shipped a Marketo instance audit in a week that our previous vendor took a quarter to produce — and the recommendations were the ones we actually needed.
The sync between Marketo and Salesforce had drifted for two years. Nobody wanted to touch it. Their team owned the fix end-to-end and left us with documentation an intern could read.
Senior on the call. Senior on the build. That is what we were paying for and that is what we got.
They told us the fix was smaller than we thought. That is the first time a vendor has ever done that to me.
Our campaign QA process was three people arguing on Slack. Now it is a written checklist and a single owner per launch. Boring — and that is exactly the point.
The lifecycle rewrite was the first project where marketing and sales agreed on the definitions before we shipped. I think that is why it stuck.
“Generating revenue takes more than creative ideas — it demands scalable operations, seamless data integration, and rigorous project management. That's the gap Xadentra was built to close.”
Tell us what's actually broken.
30 minutes with a senior specialist. Bring your Marketo instance, your Salesforce setup, or a reporting question — we'll tell you the most practical next step.
Book a meeting