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Adobe Marketo Engage Services
Expert Adobe Marketo Engage services for B2B teams — campaign operations, email program builds, landing page and form setup, nurture programs, lead scoring, lifecycle management, Salesforce CRM sync, data quality, reporting, and marketing operations support. Including Adobe's newest releases: the new Email Designer and the Adobe Marketo Engage MCP Server.
Scope · 01
Marketo campaign operations
- Day-to-day campaign operations support — request intake, build, QA, launch, post-launch fixes
- Smart campaigns and automation logic for triggered, batch, and operational programs
- Tokens, modular templates, and program cloning patterns that keep campaign velocity high
- Operational hygiene programs that keep the instance healthy in the background
- Change-management governance so launches are documented, reviewed, and traceable
Scope · 02
Email program builds
- Modular email template system aligned with your brand and rendering across major clients
- Newsletter, promotional, transactional, and lifecycle email program setup
- Dynamic content and personalization driven by Marketo person fields and behavioural data
- A/B testing structure, deliverability hygiene, and send-time governance
- New Email Designer migration — IMS readiness, phased rollout, modular fragments, parity testing
Scope · 03
Landing page and form setup
- Branded, conversion-focused landing page templates with reusable components
- Form builds with progressive profiling, conditional fields, and consent capture
- Thank-you flows, redirect logic, and downstream automation tied to form fills
- Mobile-responsive layouts that pass Core Web Vitals on real B2B traffic
- Tracking integration so every form fill captures UTMs and feeds reporting cleanly
Scope · 04
Nurture program setup
- Nurture program design from awareness through buying-stage with branching content paths
- Engagement programs, drip programs, and stream-based architecture as the use case demands
- Content mapping aligned with funnel stage and persona
- Re-engagement and recycle paths so cold leads don't disappear
- Cadence and frequency-capping governance to protect your sender reputation
Scope · 05
Lead scoring
- Behavioural + fit-based scoring tied to sales-acceptance data
- Decay logic, threshold calibration, and sales-feedback loops
- Score reset and recycle rules so MQLs stay clean
- Predictive scoring integration where it adds value over rules-based
- Score-driven routing into Salesforce with full transparency
Scope · 06
Lead lifecycle management
- Lifecycle and revenue cycle model design — stage definitions, transitions, SLAs
- Recycle paths, disqualification rules, and re-engagement triggers
- Stage-progression reporting so marketing and sales agree on what's working
- Alert programs and internal notifications for stuck leads
- Lifecycle audits — diagnostics that surface where pipeline is leaking
Scope · 07
Salesforce CRM sync
- Salesforce campaign sync hardening — field mapping, picklist drift, error monitoring
- Sync-error triage and resolution playbooks
- Lead-to-contact conversion handling, lead routing, and ownership logic
- Custom-object sync where the use case requires it
- Sync health dashboards and alerts so issues surface before campaigns break
Scope · 08
Data quality and segmentation
- Database hygiene, dedupe, and field standardization
- Reusable smart-list libraries for segmentation
- Consent and preference-centre management aligned with GDPR/CASL/CAN-SPAM
- Data-enrichment integrations (ZoomInfo, Clearbit, Cognism) where useful
- Quarterly data-quality audits with measurable cleanup outcomes
Scope · 09
Reporting and attribution
- Executive-readable pipeline reporting structures
- Campaign performance, program ROI, and funnel velocity dashboards
- First-touch / multi-touch attribution model setup
- Lifecycle and stage-progression reporting
- GA4, Looker, and Tableau integration where it surfaces the story better
Scope · 10
Marketo QA and launch support
- Pre-launch QA checklists for emails, landing pages, programs, and smart campaigns
- Automated parity testing across template variants and editor migrations
- Sandbox / workspace strategies for safe rollouts
- Rollback playbooks so production launches stay reversible
- Post-launch monitoring windows with on-call coverage
Scope · 11
Marketing operations consulting
- MOPs strategy reviews, instance health audits, and roadmap definition
- Adobe Marketo Engage MCP Server enablement — agentic automation, AI-assisted workflows, scoped access, guardrails
- Team enablement, documentation, and SOP libraries
- Hiring frameworks, ramp plans, and interim MOPs leadership
- Fractional senior support — embed a senior operator in your team for ongoing capacity
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