Privacy Policy
This Privacy Policy explains how Xadentra Inc. ("Xadentra", "we", "our", or "us") collects, uses, discloses, and safeguards information when you visit our website, submit a form, or engage our services. By using the site you agree to the practices described here.
1. Information we collect
We collect information you provide directly (such as name, business email, company, job title, phone number, country, and details about your inquiry), information collected automatically (such as IP address, device information, pages visited, referrer, and approximate location), and information from third parties (such as enrichment providers and advertising platforms, only where lawful).
2. How form submissions are used
Form submissions are used to respond to your inquiry, schedule strategy calls, send relevant resources, and improve our services. We may store submitted data in our CRM, marketing automation platform, and analytics tools to maintain a record of the engagement.
3. Analytics and tracking (consent-gated)
We use PostHog for anonymous product analytics so we can understand which pages and content help visitors. PostHog and any future analytics or marketing tools only load after you grant the matching category of consent through our cookie banner. If you select "Reject all", no non-essential analytics or marketing scripts are loaded. See our Cookie Policy for details and how to change your choice anytime.
4. CRM and marketing automation
When you submit a form or email us, the content of your message and the contact details you provide may be stored in our customer-relationship and marketing-automation tooling (including Salesforce and Adobe Marketo Engage) so we can respond, schedule a working session, and maintain a record of the engagement. You can opt out of marketing communications at any time using the unsubscribe link in any email or by emailing us.
5. Legal bases (EEA / UK)
For visitors in the EEA or UK, we process personal data based on legitimate interests (responding to inquiries, securing the site), consent (analytics and marketing cookies, marketing emails), and contract performance (delivering engaged services).
6. Data retention
We retain submitted information for as long as necessary to fulfil the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce agreements. Inquiry records are typically retained for up to 36 months after the last interaction.
7. Sharing
We do not sell personal information. We share data only with service providers under contract (such as hosting, analytics, CRM, marketing automation, and email infrastructure), or where required by law.
8. Your rights
EEA / UK (GDPR). You may request access, correction, deletion, restriction, or portability of your personal data, withdraw any consent you previously granted, or object to certain processing.
California & other US states (CCPA/CPRA). You may request what personal information we have collected about you, request deletion or correction, opt out of any "sale" or "sharing" of personal information, and limit the use of sensitive personal information. We do not sell or share personal information for cross-context behavioral advertising.
To exercise any of these rights, email contact@xadentra.com. We will respond within the timelines required by applicable law.
9. Security
We use commercially reasonable safeguards to protect personal information. No system is fully secure; if you believe your information has been compromised, please contact us immediately.
10. Children
Our site and services are not directed at individuals under 16. We do not knowingly collect data from children.
11. Updates to this policy
We may update this Policy from time to time. Material changes will be posted on this page with a new "Last updated" date.
12. Contact
Questions about this Policy or your data can be sent to contact@xadentra.com.