Field notes from the work.
Senior marketing operators on Adobe Marketo Engage, Salesforce, lifecycle programs, ABM, and the data problems that keep RevOps leaders awake.
Marketo MCP Server: What It Is and Why It Changes Marketing Ops
Adobe's Marketo Engage Model Context Protocol server exposes 100+ operations to AI agents like Claude and Copilot. Here's what it actually does, what it means for MOPs teams, and what to do about it now.
The New Marketo Email Designer: Fragments, Structures, and Brand Themes
Marketo's no-code drag-and-drop Email Designer is now the default for most new programs. Here's what changed, what to migrate, and where the classic editor still wins.
Adobe Marketo Engage: The 2026 Release Notes That Matter
A rollup of the Marketo Engage releases from January through July 2026 — MCP Server, new Email Designer expansion, agentic AI features, and the API deprecations every ops team has to plan for.
Marketo Classic to New UI: A Practical Migration Guide
Adobe is not forcing a classic-UI shutdown, but the new interface is where all the AI investment lives. Here's how we plan a phased migration that does not break active programs.
What's Next for Marketo Engage: The 2026 Agentic Roadmap
Callable Agents, Build with AI, MCP, and CRM Sync v2 — a plain-English map of Adobe's Marketo Engage roadmap for 2026 and what marketing ops teams should get ready for.
How to Build a Scalable Marketo Program Structure
Channel architecture, naming conventions, and template patterns that keep large Marketo instances clean as you grow past 200 active programs.
Why Your Lead Routing Process Breaks Down
The four common failure modes we see in Marketo↔SFDC lead routing and how to design rules that survive org changes.
Marketo and Salesforce Sync: What Marketing Teams Should Know
A practical primer on sync directions, field types, error handling, and how to avoid silent data drift across the two systems.
A Practical Guide to Campaign Operations QA
The pre-launch checklist senior MOPs teams actually use — rendering, links, tracking, consent, segmentation, sync.
How to Track Lead Source Across the Funnel
Original vs latest source, UTM governance, and the field architecture that keeps attribution honest end-to-end.
What Makes a Good MQL Process?
Definitions, scoring, SLAs, sales feedback loops — what to put in place so MQL stops being a vanity metric.
How to Build a Retargeting Landing Page Strategy
Page architecture, audience-aware modules, consent capture, and tracking patterns that lift retargeting conversion.
Marketing Automation Audit Checklist
The diagnostic we run at the start of every Xadentra engagement — sync, scoring, programs, reporting, governance.
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