A specialist B2B marketing operations agency.
Xadentra is a new agency founded by senior practitioners who've spent years inside enterprise marketing teams and other agencies — running Marketo instances, hardening Salesforce sync, designing lifecycle stages, and fixing the reporting that quietly stopped making sense.
We started Xadentra to do this work the way we always wished it was done. Senior operators on every engagement, focused on Adobe Marketo Engage and Salesforce, and the lifecycle, routing, and reporting work that connects campaigns to pipeline.
Because we're a new brand, we lean on the work itself. Every engagement starts with a scoping call and a written assessment so you can decide before you commit.
Márton Dávid Iványi
I founded Xadentra to fix the operational bottlenecks, broken system syncs, and messy lifecycle stages that quietly slow down B2B pipelines. Marketing automation should compound — most teams are stuck patching it.
Before Xadentra, I spent over 14 years at Unilever, driving digital transformation, data strategy, and operational excellence across Eastern Europe. As Data & Analytics Market Lead, I delivered AI initiatives with the highest adoption rate in Europe. As a Finance Business Partner, I owned full P&Ls, led strategic pricing, and drove measurable profitability across multiple markets.
Generating revenue takes more than creative ideas — it demands scalable operations, seamless data integration, and rigorous project management. At Xadentra, I bridge the gap between complex business needs and technical delivery. While my expert co-founders own the deep technical architecture, system integrations, and campaign strategy across Marketo and Salesforce, I focus on client outcomes, business administration, and making sure every engagement aligns with your core objectives.
Outside of Xadentra, I'm a public speaker, a former championship-winning American football coach, and a volunteer firefighter. I believe in high-performing teams, leading with resilience, and unlocking real value through digital enablement.
Six rules. Non-negotiable.
Senior operators only
You work with the people doing the work, not an account manager who hands off to a junior pool.
Write it down
Lifecycle definitions, routing logic, QA checklists, sync rules — documented so the work survives turnover.
Boring details first
Naming, channels, QA, change logs. Pipeline reliability lives in the parts nobody wants to own.
Honest scope
If it's the wrong fix, we say so. Sometimes a working session is more useful than an engagement.
Shadow mode where it counts
Sync changes, routing rules, lifecycle redesign — shipped read-only first so we can prove parity before cutover.
Built to be inherited
Documented, named consistently, and handed back to your in-house team without a vendor lock-in.
Work with Xadentra.
Tell us what you're trying to improve. A senior strategist will reply within one business day.