A closer look at the marketing operations work Xadentra ships — the certifications on the team, what clients have said, and the kinds of engagements we take on. Every project is delivered by senior operators, and every outcome below is real.
We're a specialist team of senior Marketo practitioners with active Adobe certifications and community recognition — the operators actually doing the work inside your instance, from instance architecture through campaign QA.
Senior operators with active Adobe Marketo Engage certification and years of instance work behind the badge.
Architecture-level Marketo experience — workspaces, partitions, multi-region rollouts, and cross-instance governance.
Recognized community contributors on the team. The people who write the answers you find in Marketo Nation.
Fluent with Adobe IMS migration, the new Email Designer, and the Marketo MCP Server as it moves from Open Beta to GA.
Adobe, Marketo, and Marketo Engage are trademarks of Adobe Inc.
Every project is different, but the patterns repeat. Instance audits, lifecycle rewrites, campaign operations governance, reporting architecture. Below are four representative shapes of work we deliver.
Templates rationalized to a set of seven canonical patterns. Naming conventions enforced at intake. Sync error volume dropped by an order of magnitude in the first quarter.
Stages redrawn on one page, signed off by marketing and sales. Routing consolidated into a single Salesforce Flow with a documented territory model.
Campaign requests moved into a single intake with SLA. Written pre-launch checklist covers rendering, links, tracking, consent, segmentation, sync, and reporting.
UTMs standardized and enforced at the form layer. Original and latest source captured on lead, contact, and opportunity. Executive dashboards reconciled.
Real feedback captured during and after engagements — the voices of the senior marketing operators we partner with. Every role and industry is authentic.
They shipped a Marketo instance audit in a week that our previous vendor took a quarter to produce — and the recommendations were the ones we actually needed.
The sync between Marketo and Salesforce had drifted for two years. Nobody wanted to touch it. Their team owned the fix end-to-end and left us with documentation an intern could read.
Senior on the call. Senior on the build. That is what we were paying for and that is what we got.
They told us the fix was smaller than we thought. That is the first time a vendor has ever done that to me.
Our campaign QA process was three people arguing on Slack. Now it is a written checklist and a single owner per launch. Boring — and that is exactly the point.
The lifecycle rewrite was the first project where marketing and sales agreed on the definitions before we shipped. I think that is why it stuck.
The reporting rebuild finally let our CMO answer 'what did marketing source last quarter' without a spreadsheet. That alone was worth the engagement.
They pushed back on scope twice. Both times they were right. We shipped a smaller thing that actually worked.
The team documented every decision as they went. When the project was over we were not left with a black box — we were left with a runbook.
Each engagement playbook is structured the same way: Problem · What we fixed · Tools · Outcome · Why it mattered.
Standardized build process, fewer manual QA issues, more reliable campaign launches.
Read the playbookClarified routing logic, strengthened Marketo/Salesforce alignment, improved handoff reliability.
Read the playbookCleaner reporting inputs, more trustworthy dashboards, end-to-end pipeline visibility.
Read the playbook30 minutes with a senior specialist. Bring your Marketo instance, your Salesforce setup, or a reporting question — we'll tell you the most practical next step.
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